Social Media Marketing
What is Social media Marketing? Social media marketing, or SMM, is a form of internet marketing that involves using various social media networks for marketing and for branding purposes. Primarily it covers activities involving social sharing of content, videos, and images for marketing purposes, as well as paid social media advertising.
It is a powerful tool of communication, as it allows companies to reach their customers where they are, while also characterizing their brands and expanding their customer base. If done correctly, social media marketing can also increase the effects of other marketing techniques – including SEO (search engine optimization) and SEM (search engine marketing)– by helping build natural links, and drive traffic, awareness, brand recognition and goodwill. If you have been struggling with social media strategy, management, or advertising we can help.