Email Marketing/ Newsletter Services in Kenya
What is email marketing? – Email marketing is a form of direct marketing using email as a means of communication to a selected audience. The audience could be potential or existing customers. It usually involves using email to send advertisements, request business, thank clients, update clients on a product, solicit sales or donations etc, and is meant to build loyalty, trust, or brand awareness.
The emails sent are called HTML emails/ HTML newsletters. They are specially designed hence differ from the normal emails.
At eracomms we use automated methods for email marketing that allow for:
- Custom design of email templates
- Fast sending of email newsletters
- Easy tracking and reporting to determine: no of emails read, no of emails that bounced (due to incorrect email id’s), no of subscribers and un-subscribers, subscriber rating, no of times a subscriber checked individual emails, no of website and social media clicks from the provided links etc.
- Website visitors to automatically subscribe to receiving repeated email newsletters by providing their email id’s and a few details for verification purposes
- Users to automatically unsubscribe from the service if they wish to
- Manual addition of recipients email addresses in a list