Email Marketing

Email Marketing/ Newsletter Services in Kenya

What is email marketing?Email marketing is a form of direct marketing using email as a means of communication to a selected audience. The audience could be potential or existing customers. It usually involves using email to send advertisements, request business, thank clients, update clients on a product, solicit sales or donations etc, and is meant to build loyalty, trust, or brand awareness.

At Eracomms we provide email marketing services for micro, small and medium enterprises in Kenya . We provide proven and tested web based strategies that will guarantee a return on investment (ROI).

The emails sent are called HTML emails/ HTML newsletters. They are specially designed hence differ from the normal emails.

At eracomms we use automated methods for email marketing that allow for:

  • Custom design of email templates
  • Fast sending of email newsletters
  • Easy tracking and reporting to determine: no of emails read, no of emails that bounced (due to incorrect email id’s), no of subscribers and un-subscribers, subscriber rating, no of times a subscriber checked individual emails, no of website and social media clicks from the provided links etc.
  • Website visitors to automatically subscribe to receiving repeated email newsletters by providing their email id’s and a few details for verification purposes
  • Users to automatically unsubscribe from the service if they wish to
  • Manual addition of recipients email addresses in a list
email marketing services

OUR EMAIL MARKETING PROCESS


DESIGN ENGAGING EMAILS

Design of special and attractive html email newsletters, email copywriting, seeking final client approval after preview

1

Email Testing

Deliverability and appearance test to major email service providers

2

Send Your Campaign

Schedule your campaign, or send it immediately. Check delivery in our reports and stats immediately.

4

Tracking & Reporting

Track everything: opens, clicks, unsubscribe, spam complaints, bounces, website & social media links activity, subscriber rating and monthly reporting.

5