Content Marketing

What is content marketing exactly? Content marketing is an online marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience  and, ultimately, to drive profitable customer action.

Content is blogs, infographics, videos, emails, eBooks, social media updates, and the text on your website. Yep, content is everywhere. Which is why it’s so important to have a content marketing strategy that aligns your content with your core values and each of your audiences’ wants, needs, and unique, preferred ways of consuming content.


content marketing services kenya

Why Do You Need Content Marketing?

Buyers are self-directed and content can help satisfy their quest for answers and enable you to direct them to solutions for their business problems. Out team at eracomms specialize in helping businesses determine how to take an audience from prospects to buyers.

How Can Content Marketing Help You Get More Customers?

Content marketing creates signals across the web that builds credibility and authority with your audience. In addition to the many SEO benefits of content marketing, it can be used as a means to connect on a level with your customers that other digital marketing services can’t.

content marketing services kenya

What We Offer:

Eracomms helps clients develop a sustainable, effective, and integrated content marketing strategy. We provide consulting services that helps businesses take the necessary steps towards an impactful content
marketing program including:

  • Content marketing strategy development based on your business situation
  • Relevant and Actionable content across all formats and channels including: blog posts, video, whitepapers, eBooks, webinars, case studies, etc.
  • Content placement and distribution – digital PR
  • Content amplification via digital & social media channels – Twitter, Facebook, YouTube etc.
  • Content marketing performance analytics and measurement
  • Content marketing technology & tools recommendations

Service Process

Content Strategy

One size fits all doesn’t work here. We will customized E-Commerce content strategy for your site and ensure that you get a great leverage through your content marketing investment

Writing & Editing

Our content marketing experts will start customize content based on the tailored strategies defined for your project. This can be Guest Blogs, White Papers, Infographics, Case Studies, Video and more.

Content Distribution

With our established relationship with top notch social & online influencers, bloggers and content platform owners, our team will start distributing your content to relevant and popular sites.

Content Maintenance

Swapping out outdated statistics with fresh ones, removing old screenshots, or replacing internal links with more relevant ones will reinvigorate the brand's content. Stay up-to-date!